nissan pathfinder reveal - new york, ny

PROJECT DESCRIPTION
Public product reveal of the 2013 Nissan Pathfinder featuring a 3D chalk drawing by artist Tracy Lee Stum. Reveal was strategically located in a high traffic area of the Meatpacking District with street teams to enhance and promote consumer engagement.

All photos: Nissan North America, Inc.

SERVICES PROVIDED*
Executive producer / Overall program management